In my decade-long professional life as an audio producer, I've composed a number of bespoke music beds for clients in the news, media, and entertainment industries. I'd assemble brief, punchy, 15-30 second spots to use as program cues or as soundbeds for intros and calls to action, then iterate for clients as needed. In the drafting stage, I’d focus on “client voice”, intended character of the program, and the unique timbres of presenting voiceover artists (who I’d often cast as well).

I’ve primarily catered to small, but growing, news organizations, but also to national and international clients. In the development stage, I would typically present in-house library material in conjunction with tailored works—affording clients the option of having music that is unique to their brand, along with the security of not having to pull work from music libraries presently in use by multiple other media outlets—and therefore increasingly spied in the wild!

Counter-intuitively, in the age of A.I., this need has become even more pronounced, as the latest A.I. music models—and A.I.-inspired "mood boards"—capitalize on the work of other artists at the expense of distinctiveness. 

Rather than fit a generic "vibe" or soundscape, I am eager to work with clients who have specific narratives they want to convey, and whose desire to set themselves apart spans the entire sensory spectrum: the visual, textual, and the auditory.